Elsevier
Industrial Marketing Management

10.1016/j.indmarman.2010.05.001

2011
article

Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

Kevin J. Trainor; Adam Rapp; Lauren Skinner Beitelspacher; Niels Schillewaert

مقالات دانلود شده اخیر